Case Studies

Impactful Outcomes, Proven Impact

See how A/B testing and optimization insights have transformed businesses across diverse sectors, including our top picks for 2024.

Highrise (Basecamp): 102.5% Boost in Signups with a Smiling Face.

Signup Lift: +102.5% Test Type: Visual A/B Test

A simple change to a prominent image on their landing page, featuring a smiling person, drastically increased user signups for their CRM tool, proving the power of human connection in B2B conversion.

Electronic Arts (EA): SimCity 5 Sales Increased 40%+ by Removing a Discount.

Sales Increase: +40% Test Type: Offer A/B Test

Counter-intuitively, removing a pre-order discount for SimCity 5 led to a significant surge in sales, highlighting that for some audiences, simplicity and directness outweigh incentives.

First Midwest Bank: 52% Conversion Boost by Placing Form Below the Fold.

Conversion Lift: +52% Test Type: Layout A/B Test

Challenging conventional web design, placing a key conversion form below the fold resulted in more engaged users and significantly higher lead generation for the bank.

Humana: Simple CTA Drove 1,426% Conversion Increase in Clicks.

Click Increase: +433% Conversion Lift: +1,426%

A dramatic conversion lift was achieved by simplifying a Call-to-Action button from detailed to concise, proving that reducing cognitive load significantly boosts user action.

L'Axelle: 93% Conversion Boost with Action-Oriented Headline.

Conversion Lift: +93% Test Type: Headline A/B Test

Changing a passive headline to an action-oriented one directly addressing a pain point resulted in a significant increase in conversions for their sweat reduction product.

Wall Monkeys: 129% Conversion Increase with Lifestyle Product Images.

Conversion Lift: +129% Test Type: Image A/B Test

Switching from plain white background product images to lifestyle shots showing products in use led to a dramatic increase in conversions for the wall decal company.

Ready to Write Your Own Success Story?

Connect with our experts to discuss your specific challenges and how our data driven optimization strategies can deliver transformative results for your organization.

Request a Site Review

Or

use Premium Insight platform
proven CRO methods for your specific business and industry based on testing results from top brands.